Consumers are now more connected than ever and new technologies are driving a change in their conversations and relationships with brands. For companies to succeed today and in the future, they need to have a deeper understanding of who the Connected Consumer is and what is driving their behavior.
Connected consumers of today are changing the existing value system and harnessing technology to reinvent themselves, their lives and their communities. And the three key drivers of these changes are freedom, acceleration and intimacy. It is obvious that trends in technology are growing and expanding rapidly. Find out more in our latest blog article.
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