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Understanding shopping behaviour across a spectrum of Brands

As seasons change, so do fashions and in this ever changing world, it is imperative for brands to capture the attention of shoppers. Furthermore, in recent years the industry has seen a decline in high street sales, a shift towards online shopping and many changes in the outlooks of consumers How have traditional high street fashion brands tackled this? What does the future of high street fashion look like?

Our findings show:

- 85% who visited high end first also visited high street.
- High street brands have 3x more traffic online than high end brands.
- The most popular time and day for online fashion shoppers is 8pm on a Sunday

 

Find out more from our infographic:

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