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Following the fashionista: Insights into today’s digitally connected fashion consumer

Successful e-commerce isn’t just about selling through your website. There is a whole digital world full of potential shoppers just outside your own domain, waiting to be inspired to buy. Engaging with fashion lovers across the whole of the online world and especially within social spheres will be critical to maintaining relevance amongst the digitally connected fashionista. To do this effectively fashion brands will need a solid understanding of what inspires today’s shopper, and how and where to engage with them synergistically across both on and offline touchpoints.

Find out below how we can help you to achieve this through our digital ethnography study.

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