James Llewellyn, UK Head of Shopper at GfK, says: “Offering the right choice has always been critical, but typically this has only been done within categories, not across them. As we look to the future of retail, we see a move towards “lifestyle” stores organized by need states. Help your shoppers visualize their purchases in their world, whether they are searching for a mother’s day gift, winter accessories, or preparing for the arrival of a new baby. Retailers need to become curators of choice. This may mean collaborating with competitors for your share of wallet.”
>> Explore the blog and the infographic.