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My mobile is quickly becoming my most important shopping tool

Mobile is revolutionizing shoppers’ expectations of convenience

Convenience is now defined by connectivity. Continually connected consumers are turning to their mobile devices to research and complete their purchases on the go.

Consumers in China and India (75% and 74% respectively) are well ahead of the curve, agreeing that their mobile device is their most important shopping tool. Europe, at 35%, trails behind these countries – but keeps pace with the global average of 34%, as does Britain (34%).

With the trend increasing steadily year on year and 3G and 4G connectivity continually improving worldwide, we expect mobile to become an increasingly indispensable shopping tool to consumers globally.

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>> Explore the blog and the blographic.

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