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Convenience

The end of the queue?

Being convenient has always been crucial to being effective in retail
From the independent store perfectly positioned around the corner for a loaf of bread to large out-of-town shopping malls with a myriad of shops and plentiful parking, retailers know...

 

 

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Be omnipresent to be convenient

Shoppers crave convenience. You must be continually available
James Llewellyn, UK Head of Shopper, GfK says: “Today’s consumers
expect shopping to be convenient. They want to shop when they are in
transit, at work, at home or on holiday...

 

 

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My mobile is quickly becoming my most important shopping tool

Mobile is revolutionizing shoppers’ expectations of convenience.
Convenience is now defined by connectivity. Continually connected consumers are turning to their mobile devices to research and complete their purchases on the go...

 

 

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