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Price

Beware the perils of dynamic pricing

The theory
Dynamic pricing is the practice where near identical products are sold to different consumers at different prices. The theory works on the principle that some shoppers are more price sensitive than others, so different people can be charged varying prices...

 

 

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One product, one price

Retailers and manufacturers have trained shoppers to be savvy.
Connected Consumers know that by scrutinizing prices while shopping they might find the same item at different costs across retailers. In some cases, they can find the same retailer has a product for sale at different prices online and in-store.

 

 

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Protecting price premiums in the retail of the future

Price matching vs. price premiums
James Llewellyn, UK Head of Shopper, GfK says: “We can look to the recent past as an era when Connected Consumers learnt to compare prices and to be savvy. In the future, pricing policy has to be transparent, and price matching will be the norm...

 

 

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One product, one price

Shoppers expect prices to be the same, wherever they buy
Today’s savvy shoppers want transparent, consistent pricing. They are connected consumers and they scrutinize prices, at the touch of a button.

More than one half (58%) of global shoppers agree they expect...

 

 

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