For fashion and non-food retailers there’s competition coming from every angle and consumer spending isn’t growing, especially in mature markets. From online stores to high street shops, understanding the purchase journey can help your brand to be the one Connected Consumers choose to buy.
We think there are three key challenges you need to address to have convert browsers to buyer.
Each brand journey is different, however, if you can understand why someone didn’t buy a jumper online, or why that person walked out of one store and straight into another to buy a similar item, you have the intelligence to crack shopper conversion.
Our clients tell us that the biggest challenge facing them in fashion and non-food retailing today is conversion. Put simply, how do you convert a browser into a buyer? There's competition coming from every angle and consumer spending isn't growing, especially in mature markets.
Understand your shoppers’ path to purchase, provide them with a seamless customer experience each step of the way and convert browsers to buyers.
How do you convert a browser to a buy? The purchase journey explained with the help of Chloe and her shoe shopping spree.
The biggest challenge facing fashion and non-food retailing today is conversion. If you understand your shoppers' path to purchase, you can increase your opportunities to convert browsers to buyers.