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GfK Connected Consumer Index
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Connected Consumer Index

GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

It enables a quick comparison of how ‘connected’ the different regions and countries are per capita, giving trends over the last 5 years and a forecast for the current year. 

The index incorporates 11 device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, video games console, e-reader, connected cars, smart home) with data weighted for usage.  

The index base starts at 100 points (the global average from the year 2010).


Compare Connected Consumer Index Total by Regions

All regions (cumulated) & selected countries

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Index for Year*:
*Data for last actual year is a forecast
Connected Consumer Index for %1

Compare device details from selected countries in a selected time period

Countries & regionsup to 5
Add country or region
Time Period
Device details and countries in comparison

This chart is interactive. Click on the devices in the legend for refining your comparison.

YoY Change
Connected Consumer Index by country
Connected Consumer Index

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