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Time to collaborate with your competitors

Choice in retail has traditionally been about helping consumers to select one product over another.
Today, it’s about helping shoppers choose multiple products simultaneously. Categories are dead. Connected Consumers are bored of negotiating their way through ...



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Mission possible

Categories are dead. Retailers need to become curators of choice.
James Llewellyn, UK Head of Shopper at GfK, says: “Offering the right choice has always been critical, but typically this has only been done...




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Ultimate choice: Stores organized according to consumer need states that make multiple purchases easy

Our mission is to become curators of choice in-store.
Choice has traditionally been about choosing one product over another. But today’s connected consumers want stores to do the work for them and display products side by side that meet a particular need state...



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Connected Consumer