Global audiences are enjoying a long summer of sport, with the Euro 2016 football having just blown its final whistle and Rio about to host the opening ceremony of the Olympic Games. Able to watch these events across screens, however, Connected Consumers' viewing behavior is increasingly fragmented.
Advertisers want to know if their messages are reaching the right audience. Whatever the content, iIt's vital to understand changing consumption patterns to optimize media campaigns and budgets.
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