Convenience is now defined by connectivity. Continually connected consumers are turning to their mobile devices to research and complete their purchases on the go.
Consumers in China and India (74% and 75% respectively) are well ahead of the curve, agreeing that their mobile device is their most important shopping tool. Europe, at 35%, trails behind these countries – but keeps pace with the global average of 34%, as does Britain (34%).
With the trend increasing steadily year on year and 3G and 4G connectivity continually improving worldwide, we expect mobile to become an increasingly indispensable shopping tool to consumers globally.