A combination of advances in technology and a continuing climate of austerity has created a new breed of shopper. These shoppers are Connected Consumers. Glued to their smartphones, price aware and shopping as much for an experience as for a product, they are on a mission – and it’s a retailer’s job to help them fulfil it. Through our global study FutureBuy, we have gained unique insights into the future of retail.
Choice, price, convenience, and experience remain the four key factors to success in retail, but new battlegrounds are also emerging. In this series of four blogs, we offer retailers fresh insights into how to win the battle for the connected shopper of the future.