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How to take control of the purchase journey

Follow a shoppers journey to see purchase journey intelligence in action

Understanding shoppers’ purchase journeys is one of the toughest challenges manufacturers and retailers are facing today.

What route do shoppers take when making a purchase? How do different touchpoints influence their decision to buy? Which touchpoint has the most influence? And which media are shoppers exposed to?

Follow Emma's purchase journey!


Download a shopper‘s purchase journey: